The rarity of Kali Mooch rice contributes to its premium status in the market. Farmers growing this variety often use age-old practices without synthetic fertilizers or pesticides, making the yield slightly lower but of high quality. These practices not only preserve the natural taste and texture but also contribute to environmental sustainability. Initiatives are being taken by agricultural cooperatives and NGOs to encourage the cultivation and preservation of such indigenous varieties, recognizing their role in biodiversity and food security.